Citizen Radio leads with 20.8% share. Top 5 stations include Kameme FM, Radio Jambo, Ramogi FM, and Radio 47.
Over 60% of listeners are aged 18-34, with a near-even gender split. Older demographics show lower listenership.
Middle-class listeners dominate at 66%. Rural areas have 65.4% of the audience, showing radio's rural reach.
Regional listenership highest in Central Kenya. Stations must adapt to evolving media consumption patterns.